Buddy - Create a friendly mascot to embody a data access chatbot

Context

Data Supermarket is a tool developed by Carrefour to simplify access to business data via a structured catalog. It integrates a chatbot that allows users to obtain information by interacting directly with it.

Contribution

I was asked to design an illustration and give a visual identity to this chatbot. The aim was to move away from the codes of classic call assistants, adopting a more informal, youthful and friendly approach, in line with the interface already designed.

To create these illustrations, I was inspired by the emotional palette of Apple's Memoji, while integrating Carrefour's emblematic colors, blue and red, as well as the pastel hues of the Data Supermarket interface.